Sitemaps are the key ingredients for the site SEO optimization. There are many plugins to generate sitemaps but for enterprise level sites with massive content these plugins do not work as intended; as they are designed to dynamically generate the sitemaps on a fly. Serverless sitemaps alleviate these issues. In this talk I will go over how the serverless sitemaps work. The Pitch I’ve taken over support for sites with over 10,000 articles, galleries, videos, and other content types. The sitemaps generated by the community plugins have various issues including, slow sitemaps generation, no cleanups, incorrectly handling the specific types of content such as media, and more. The Focus I will go over how the serverless sitemap works and underlying logic on how it’s built as well as how the serverless sitemaps fixes the issues with the legacy sitemaps. Full presentation slides: https://drive.google.com/file/d/1alE_ND6f2nxENLyPI4Vxy7NlANAP4rYo/view?usp=sharing

In this talk, I will be sharing the best strategies to secure a site based on my analysis of 100+ hacked sites. I’d give the audience a walkthrough of the logs of the hacked sites and decode the weak points and the method used to hack the sites. I will then explain the different ways one can protect a WordPress site from hacks. This would range from using existing firewall and security plugins to adding custom rules on the backend. WordPress Security at its very core is constantly evolving. As hackers constantly find new ways to exploit, it’s imperative to stay dynamic and be prepared for the worst. I believe that understanding how hackers are hacking a site can go a long way in protecting it. Over the last 10 years, I’ve dealt with more than 200,000 hacked sites. I’d like to use my learning from them to push people to identify their site’s weak points and hopefully be a catalyst to them taking security more seriously.

In this talk, we’ll discuss the importance of the SPF, DKIM, and DMARC email security protocols and how to use them to help prevent phishing and spam email. Without these protocols in place, other people may be sending emails under your domain name or even manipulating the content of your emails. Full presentation slides: https://drive.google.com/file/d/1fUsupaMTezYs_DD5ejH5W8vlgzMdubww/view?usp=sharing

Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

What is the WP REST API and how can I use it to make forms and pages that don’t need to do be reloaded? In this talk, we will look at what the WP REST API is, how to modify existing ‘endpoint’s as well as creating our own custom endpoints. We will also make a small WP REST API site that carries out GET and POST requests for forms and pages as well as use the WP-Nonce security mechanism. All code files will be available so that you can start to use the WP REST API right away! Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

What is the WP REST API and how can I use it to make forms and pages that don’t need to do be reloaded? In this talk, we will look at what the WP REST API is, how to modify existing ‘endpoint’s as well as creating our own custom endpoints. We will also make a small WP REST API site that carries out GET and POST requests for forms and pages as well as use the WP-Nonce security mechanism. All code files will be available so that you can start to use the WP REST API right away! Full presentation slides: https://drive.google.com/file/d/1QsnGX2y8dBxydiR83CR5SoZgSc9p7aIY/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website. Full presentation slides: https://drive.google.com/file/d/1DoY_5s7trZj_1suC42qzEWCL0pTWvZD8/view?usp=sharing

Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why. Full presentation slides: https://drive.google.com/file/d/1W0veleXyEZC5pXI8LXHPEdsbaj_IM7dX/view?usp=sharing