In early 2018, Peytz & Co started using Gutenberg to power a boilerplate theme on which they built custom websites. Kåre will talk about how Gutenberg helped better align sale pitch and client understanding of what is actually developed in a modular approach when looking at functionality and content, on a website that is bound to change over time.

Networking is a great tool to grow your business. It can help you find new ideas, new customers, new partners, and even a new job if you are looking for a career change. Networking comes naturally to some people but is dreaded by others. It can be hard if you are not an extrovert and it is time consuming. The good news is you can learn how to network! How do you get out of your comfort zone and push yourself to talk to potentially interesting people? How do you measure the return on investment? How do you find a good balance between schmoosing and getting down to business? Let’s find out together!

Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!

Attention spans are diminishing online, so we need to get to the point with our landing pages. We should start by identifying the user problem, then promote just one solution in an uncluttered and direct manner. This allows the visitor to make a quick decision, rather than sending them to a bloated website with many options. Rob covers the essential things to include on your landing page while encouraging a minimalistic design approach.

To democratise publishing, internationalisation is one of many barriers that WordPress needs to overcome. That’s why, for 2020 and beyond, the goal is to find an official way to build multilingual websites. Until now, this was considered to be plugin territory, but what is needed to make WordPress a true polyglot? Pascal will cover the status quo of multilingual WordPress websites and share ideas — both from a technical and a user’s perspective — on how WordPress could evolve in this area over the next few years.

What if businesses, planet earth, and the galaxy operated with the friendliness and openness of the WordPress community? We conquered the CMS market, why not take over everything else? In this 30-minute talk and Q&A, Sebastiaan will take you on a journey to a 100% open-source world! How open source and, specifically, the WordPress community can protect against the misuse of data, unfair distribution of wealth, and censorship from closed-source monopolies such as Facebook, Uber, and AirBnB. Also included is a sneak peak at a WordPress agency and WordPress freelancer in 2030. Spoiler: It will be cool, fair, and inclusive.

Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in? While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent. So what can we do to both empower our clients and make sure their sites continue to run well? This talk will present several ideas for ways that we can do just that, including: Helpful plugins How to train a client in WordPress How to set user permissions How to set pricing for fixing mistakes Creating a user manual Other tips for managing the client relationship Attendees will leave with some good ideas and action items to better help clients help themselves…or not.

We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience. To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy. Join this session if you are interested in design and usability. Full presentation slides: https://drive.google.com/file/d/0B29Fz0QKyBp8MVQtZHlhMDRVaHVkbWpJVjNiSDZ1NThDZGsw/view

Avez-vous déjà rêvé au “1 000 $ par semaine” en devenant Gagnant à vie? Aimeriez-vous cesser les cycles d’abondance-famine et stabiliser vos revenus d’entreprise? Venez voir comment utiliser WooCommerce Subscriptions et mettre en place différentes stratégies de vente de produits et services sous forme d’abonnements. Il vous sera ainsi possible de régulariser vos entrées d’argent, augmenter la fidélisation de votre clientèle et réduire vos coûts d’opération. Ceci sera appuyé par des exemples concrets : avec la mise-en-place de systèmes automatisés de renouvellements, à vous la gloire, la richesse et les siestes à tous les jours! Full presentation slides: https://www.slideshare.net/jfarsen/batissez-votre-empire-avec-woocommerce-subscriptions

La vie de blogueur se résume à avoir plein d’idées et d’inspiration, mais jamais assez de temps pour tout accomplir. Grâce à ces différents outils connexes à WordPress et à votre flux de travail quotidien, simplifiez votre quotidien et vos publications. Nous couvrirons des sujets comme les extensions (plugins) pour vous assurer une publication de qualité avec moins d’efforts (SEO, calendriers, flux de travail, etc.), les différents outils que vous pourriez utiliser autour de WordPress et les ajouts incontournables à votre vie à 100 km/h! Vous repartirez en sachant que vous pourrez gagner du temps sans diminuer la qualité de votre blogue. Full presentation slides: https://drive.google.com/file/d/1JTz4LviBKWh6hjGMegBhYc3_g0qvY9kP/view