本来、中小企業に必要なSEOは「買いたい」検索者を集めること。しかし世の中に出回るSEO情報は「知りたい」意図に応えるコンテンツを作って「ただ知りたいだけ」の検索者を集める、というものばかり。これではアクセスは増えても売上にはつながりません。 「買いたい」検索者を集めるホームページには、お役立ちコンテンツも長文も被リンクも必須ではありません。必須なのはたった1つ「買いたくて訪問してきた人に確実に買ってもらう」方法論だけです。 このセッションでは、これまでのSEOの誤解を明快に解きほぐし、今後やるべきことを明確にお伝えします。 Full presentation slides: https://docs.google.com/presentation/d/1BjgxkKRfQcRJ2EMtS6_Yt0hExx-mr-G20wD8zjLCr2g/edit

副業ブームもあり、WordPress を活用したアフィリエイトでマネタイズにチャレンジする方が増えています。しかし、数年前の情報に振り回されて遠回りしたり、思わぬリスクに直面したりすることも。 昨今の法律改正や集客経路の変化などのトレンドを共有し、注意すべき点や大切にしていただきたい点、そして、今からチャレンジするなら狙い目のポイントもお伝えします。 Full presentation slides: https://www.slideshare.net/secret/7TXxe7q7tjs7uB

You installed a security plugin, and you don’t get much traffic anyway since your business is small…so you don’t need to worry about getting hacked, right? While there are several good security plugins that are a useful part of a security plan, securing a WordPress site requires more than a plugin. Plugins are handy tools but can give a false sense of security if the entire security landscape is not considered. You may not have a lot of money to invest, but you can learn a framework and some basic actions to help you get a better grasp on security for your website – and your business.

Decoupled/Headless WordPress sites allow WordPress to be at the hub of internet technology. Rather than a ‘them and us’, WordPress can be the bridge for the non-technical client, allowing the decoupled site (which can be just HTML/CSS/JS) to integrate all the non-WordPress technologies. The client can have the comfort and reassurance of WordPress CMS, the viewer can benefit from all the other non-WordPress technologies.

Modern infrastructure technologies like serverless computing and real-time databases offer a huge potential for new and improved online user experiences. In this session, we’ll go through a practical use case to find out how we can harness their power in the context of WordPress. We’ll build a Gutenberg block that shows status updates, to be incorporated into a status page. We’ll use serverless computing to allow adding status updates via a Slack command, and we’ll use a real-time database so that all visitors receive these updates in real-time without any impact on our WordPress server.

We explain what the WCAG 2.1 guidelines are and why they are so important to us as WordPress developers and agencies. Then we offer our easy and actionable steps that you can do to your website as soon as you get home to help you become compliant. We of course go through and explain each step we offer so you will understand clearly. Finally, we offer some resources and links to completely free plugins that you can use to test your websites Section 508 compliance and help your compliance instantly. Full presentation slides: https://2019.birmingham.wordcamp.org/files/2019/08/Accessibility-Made-Easy-no-gifs.pdf

The Internet was the promise of freedom of information, but it never promised the information would be truthful or objective. What was good for you yesterday, isn’t today. Fail fast, fail early, fail often, but filter the imperfections out of your Instagram. Cultivate your intuition, and fear nothing, but how can you be sure that your intuition isn’t a fight-or-flight response? Since the first time she was told she was ‘doing it wrong’, Jenny has been fascinated by the contradictions of ‘fact’ and ‘truth’ that shape how we view the world. Join her as she explores science, history, medicine, yoga, agile and more; and how these ideas affect us as individuals and as members of a rapidly growing community.

Marcel walked more than 700 kilometers to get to WordCamp Europe to raise funds for a good cause in the WordPress community. He will tell you about his preparation, the journey itself, people he met, and how he managed to step away from his company for a month to do it.

The Gutenberg block editor gives us new and exciting possibilities to create visually rich content in WordPress using block-based authoring tools. But what if we don’t know how our content is going to be displayed? Joe will take a look at what happens when we make assumptions about the visual presentation of our content, based on the tools we use to create that content. He will explore the advantages and tradeoffs that come from keeping the structure of your content distinct from the presentation of that content, and look at examples of how we can maintain this separation while providing compelling visual authoring experiences for people using our custom authoring tools.

Mistakes and failure are inevitable. Instead of being afraid of them, we should use them as lessons that help identify weak points in our organisations and systems. One way to do this is by writing blameless postmortems. Daniel details exactly how postmortems can help organisations and teams focus on improvement, and how that boosts work morale, makes products better, and strengthens your relationship with customers.