Market penetration is the first step some startups take towards business growth. Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on. This is intended to be a low-risk business growth strategy typically focused around increasing marketing and sales efforts, and sometimes even increasing your business locations. I’ll cover a few important things for a WordPress developer in business to get started with including knowing the right time to localize your theme or plugin, how to prepare your WP directory listing in a foreign language, a pricing strategy and marketing channels in the foreign market. By the end of my session you’ll walk away with several techniques and you will know four key factors in developing a successful foreign market penetration strategy for your theme or plugin.

How to get your words from your brain to your paper? Do you have writers block? Unscramble your thoughts and uncover your true abilities. This class will show you how to formulate your words. It all begins with a thought. Lets begin to discover how creative you are.

This talk will look at the best practices for building and customizing themes and plugins for WooCommerce. We’ll talk about: * Keeping template files up to date; * Useful actions and filters; * Custom solutions for unique eCommerce situations

“Freelance to Agency: How To Make The Leap This talk is geared towards freelancers who are ready to turn their small business into a full agency. We will go over some of the basics and necessary steps to incorporate a business, and give some tips and advice for freelancers with the entrepreneur bug. This talk is a bit different from many “”how to start a business”” talks, as we will discuss some of the critical support systems needed, and mindset changes that need to take place, when shifting your company from a freelance business to a full agency. A quick rundown of what will be in the speech: How to stop thinking like a freelancer. Defining your staff. Learning to delegate. LLC vs S-Corp vs Corp: What you need to know, where to file, and how to find legal resources. Finding the right support system of professionals to get your business started on the right foot. Increasing prices to pay for your bottom line. Find the right team members. An overview of how to hire, who to hire, and how to keep your employees happy. Things to consider when seeking out an office, or location to headquarter your business. Goal setting: think toward the future.”

Part 2 My goal is to free the audience from their fear of failure so they can either start posting content or so they can increase the amount and quality of content they are posting. I will do this by sharing past experiences that outline the value of taking the risk, facing your fears, and putting yourself out in the world. I will teach them to focus on what they can change and ignore the things they can’t change or that they can’t change right now. I will use the example of my first website at the midway marketplace, my first post as the blind blogger, and my successful Amtrak Writers In Residence Application. In the end I wil challenge them and remind them that if a guy like me can do it with all he has going against him, then what is their excuse.

Part One My goal is to free the audience from their fear of failure so they can either start posting content or so they can increase the amount and quality of content they are posting. I will do this by sharing past experiences that outline the value of taking the risk, facing your fears, and putting yourself out in the world. I will teach them to focus on what they can change and ignore the things they can’t change or that they can’t change right now. I will use the example of my first website at the midway marketplace, my first post as the blind blogger, and my successful Amtrak Writers In Residence Application. In the end I wil challenge them and remind them that if a guy like me can do it with all he has going against him, then what is their excuse.

Since the introduction of the WordPress REST API, the potential for using it to power React applications has generated much excitement among developers. But what is an actual use-case for these technologies, and how can it improve the user experience? In this presentation we’ll show how WordPress was used as a foundation for building an in-gallery video kiosk for the Clyfford Still Museum. We’ll begin by looking at the design process for a museum experience: How digital design can reflect the physical space in which it is installed, and how graphic and movement choices affect visitors’ sense of intimacy. We’ll show how the video kiosk platform was built to scale with the museum’s growing video library, how we made the videos accessible to people with hearing impairments, and how we designed the system to be content-managed from afar. From there, we’ll demonstrate how content-management via WordPress combined with the REST API and a React front-end provide an intuitive experience for administrators and users, save development time, and provide a smooth native-app-like experience. We’ll finish by detailing the hardware used to prese

Continue the discussion Published January 28, 2019 There are many tools that help us understand and improve the state of web performance on our WordPress sites. But it’s not always obvious which tool is right for the job and how to use it. When would I use “field” data from real users? What is my “lab” testing tool trying to tell me? In this workshop, we will examine the landscape of tools at our disposal: WebPageTest, HTTP Archive, Google Analytics, and the Chrome User Experience Report. We will use these tools and real world examples to better understand how slow a website is, what is causing it, and how to fix it.

Join digital strategist Andrew Schulkind as he lays out the process he and his team have developed over 22 years of tackling web development and other digital marketing initiatives for a range of B2B clients. In this session, you will gain insight into: • Convincing stakeholders of the value of proper planning process (hint: it actually saves time and money) • Aligning the process with your desired outcomes • The document templates you’ll find most useful • How the planning process helps post-launch You’ve built dozens of WordPress sites, maybe even hundreds. You know what you’re doing. So when starting a new site it’s tempting to roll your sleeves up, dive right in, and get to work. Or maybe you’re a marketer or business owner about to build your first WordPress site. Sure, some things seem daunting, but you can let your developers hand the confusing bits, right? On even the simplest of sites, something nearly always gets lost in translation between the client’s expectations, the designer’s vision, and the developer’s execution. A solid planning process and proper documentation minimizes the potential for confusion and miscommunication. You save time, you save money, and most importantly, the finished project is more likely to successfully achieve the desired results.

It starts with a sketch. Then it evolves into a larger-than-life visual masterpiece, a celebration of human connection. Follow along as legendary artist and designer Es Devlin takes us on a visual tour of her work -- including iconic stage sculptures she's created for Beyoncé, Adele, Kanye West, U2 and more -- and previews her design for the upcoming World Expo 2020 in Dubai.