We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.

It’s common to view your competitors in business as barriers. However, if you shift your thinking to view your competitors as opportunities for collaboration, something unique can happen. In this talk, Tim and I share our experience from partnering with competitors in a crowded niche WordPress market, through “Coopetition”, to help us grow our business to over 7 figures annually and achieve success. In this talk we will be sharing our journey of how working together has helped explode our WordPress business. Through the world’s eyes, the people we partner with are competitors. We’ll be sharing some of the benefits of coopetition, as well as some practical ways that listeners can turn their competition into coopetition.

Lessons learned from developing and maintaining the GitHub Updater plugin. How I deal with bugs, feature requests, issues, PRs, user support, and more. Everything I learned about plugin support I learned in the operating room. Interacting with surgical patients and their families involves a similar skill set as maintaining an open source software project. I’m not so certain that the reverse is true so as the saying goes, “Don’t try this at home.” But come find out my surgical pearls to software support.

In the 1600s, the Dutch East India Company employed hundreds of ships to trade goods around the globe. In order to fund their voyages, the company turned to private citizens to invest money to support trips in exchange for a share of the profits. In doing so, they unknowingly invented the world's first stock market. So how do companies and investors use the market today? Oliver Elfenbaum explains. [Directed by Tom Gran & Madeleine Grossi, narrated by Addison Anderson, music by Euan James-Richards].

Hannah Gadsby's groundbreaking special "Nanette" broke comedy. In a talk about truth and purpose, she shares three ideas and three contradictions. Or not.

When you're feeling burned out as an activist, what's the best way to bounce back? TED Senior Fellow Yana Buhrer Tavanier explores the power of "playtivism" -- the incorporation of play and creativity into movements for social change. See how this versatile approach can spark new ideas, propel action and melt fear.

Why do we often neglect big problems, like the financial crisis and climate change, until it's too late? Policy strategist Michele Wucker urges us to replace the myth of the "black swan" -- that rare, unforeseeable, unavoidable catastrophe -- with the reality of the "gray rhino," the preventable danger that we choose to ignore. She shows why predictable crises catch us by surprise -- and lays out some signs that there may be a charging rhino in your life right now.

In 1937, in one of the worst civilian casualties of the Spanish Civil War, Fascist forces bombed the village of Guernica in Northern Spain. For Pablo Picasso, the tragedy sparked a frenzied period of work in which he produced a massive anti-war mural, titled "Guernica." How can we make sense of this overwhelming image, and what makes it a masterpiece of anti-war art? Iseult Gillespie investigates. [Directed by Avi Ofer, narrated by Adrian Dannatt, music by Marcos Tawil].

Plants are amazing machines -- for millions of years, they've taken carbon dioxide out of the air and stored it underground, keeping a crucial check on the global climate. Plant geneticist Joanne Chory is working to amplify this special ability: with her colleagues at the Salk Plant Molecular and Cellular Biology Laboratory, she's creating plants that can store more carbon, deeper underground, for hundreds of years. Learn more about how these supercharged plants could help slow climate change.

Designer Ivan Poupyrev wants to integrate technology into everyday objects to make them more useful and fun -- like a jacket you can use to answer phone calls or a houseplant you can play like a keyboard. In a talk and tech demo, he lays out his vision for a physical world that's more deeply connected to the internet and shows how, with a little collaboration, we can get there. Unveiled in this talk: Poupyrev announces that his newest device, Jacquard, is now publicly available for all designers to use.