Marcel walked more than 700 kilometers to get to WordCamp Europe to raise funds for a good cause in the WordPress community. He will tell you about his preparation, the journey itself, people he met, and how he managed to step away from his company for a month to do it.

The Gutenberg block editor gives us new and exciting possibilities to create visually rich content in WordPress using block-based authoring tools. But what if we don’t know how our content is going to be displayed? Joe will take a look at what happens when we make assumptions about the visual presentation of our content, based on the tools we use to create that content. He will explore the advantages and tradeoffs that come from keeping the structure of your content distinct from the presentation of that content, and look at examples of how we can maintain this separation while providing compelling visual authoring experiences for people using our custom authoring tools.

Mistakes and failure are inevitable. Instead of being afraid of them, we should use them as lessons that help identify weak points in our organisations and systems. One way to do this is by writing blameless postmortems. Daniel details exactly how postmortems can help organisations and teams focus on improvement, and how that boosts work morale, makes products better, and strengthens your relationship with customers.

In early 2018, Peytz & Co started using Gutenberg to power a boilerplate theme on which they built custom websites. Kåre will talk about how Gutenberg helped better align sale pitch and client understanding of what is actually developed in a modular approach when looking at functionality and content, on a website that is bound to change over time.

Networking is a great tool to grow your business. It can help you find new ideas, new customers, new partners, and even a new job if you are looking for a career change. Networking comes naturally to some people but is dreaded by others. It can be hard if you are not an extrovert and it is time consuming. The good news is you can learn how to network! How do you get out of your comfort zone and push yourself to talk to potentially interesting people? How do you measure the return on investment? How do you find a good balance between schmoosing and getting down to business? Let’s find out together!

Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!

Attention spans are diminishing online, so we need to get to the point with our landing pages. We should start by identifying the user problem, then promote just one solution in an uncluttered and direct manner. This allows the visitor to make a quick decision, rather than sending them to a bloated website with many options. Rob covers the essential things to include on your landing page while encouraging a minimalistic design approach.

To democratise publishing, internationalisation is one of many barriers that WordPress needs to overcome. That’s why, for 2020 and beyond, the goal is to find an official way to build multilingual websites. Until now, this was considered to be plugin territory, but what is needed to make WordPress a true polyglot? Pascal will cover the status quo of multilingual WordPress websites and share ideas — both from a technical and a user’s perspective — on how WordPress could evolve in this area over the next few years.

What if businesses, planet earth, and the galaxy operated with the friendliness and openness of the WordPress community? We conquered the CMS market, why not take over everything else? In this 30-minute talk and Q&A, Sebastiaan will take you on a journey to a 100% open-source world! How open source and, specifically, the WordPress community can protect against the misuse of data, unfair distribution of wealth, and censorship from closed-source monopolies such as Facebook, Uber, and AirBnB. Also included is a sneak peak at a WordPress agency and WordPress freelancer in 2030. Spoiler: It will be cool, fair, and inclusive.

Fashion designers have the power to change culture -- and Becca McCharen-Tran is using her platform to expand the industry's narrow definition of beauty. Sharing highlights of her work, McCharen-Tran discusses the inspiration behind her norm-shattering designs and shows how she's celebrating beauty in all forms. "I want the consumer to know that it's not your body that needs to change -- it's the clothes," she says.