Creating a Coronavirus Plan for Real Estate Encore - Aaron Stelle - WEST - Comment
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In this presentation, Aaron Stelle, VP - Marketing Technology Director for WEST, a Williston Financial Group Company, will discuss the best practices to create a comprehensive plan in order to keep both your clients and you safe during this fluid time where the Coronavirus is such a major topic. This plan can be leveraged to create clear client / Realtor expectations as well as communication. This will not be based on opinions, but instead on facts using current information from sources like the WHO and CDC, along with tools that can help implement their plans. Below is a replay of the webinar. Topics covered in this presentation slides: 1. Creating a Coronavirus Plan for Real Estate Aaron Stelle, VP- Regional Marketing Technology Director astelle@poweredbywest.com | poweredbywest.com 2. Why do we market and sell to people in ways we don’t like to be marketed and sold to? 3. Why do we need a plan? WHO AM I? themoderndayagent.com/aaron-stelle 4. THIS IS A NOT A SALES AND MARKETING MOMENT THIS IS A PEOPLE MOMENT! 5. WHAT IS THE RISK? west Source: On behalf of the Imperial College COVID-19 Response Team. WHO Collaborating Centre for Infectious Disease Modelling, MRC Centre for Global Infectious Disease Analysis Abdul Latif Jameel Institute for Disease and Emergency Analytics, Imperial College London 6. WHAT IS THE RISK? west Source: On behalf of the Imperial College COVID-19 Response Team. WHO Collaborating Centre for Infectious Disease Modelling, MRC Centre for Global Infectious Disease Analysis Abdul Latif Jameel Institute for Disease and Emergency Analytics, Imperial College London 7. HOW IS THIS AFFECTING REAL ESTATE? 8. RMLS INFO west 9. DAY TO DAY CHANGES west • Offices closed to public • Limited deliveries • Limited access to certain businesses • Care homes closed 10. DAY TO DAY CHANGES west • No Open Houses • COVID-19 Addendum • OAR pushing to have Realtors excluded from shelter at home • Courtesy signings 11. WHAT CAN WE DO? 12. SELF CARE west 13. FOLLOW WHO AND CDC RULES west 14. HAVE A PLAN! west 15. AN EXAMPLE FROM WFG 16. CHANGES WFG IS CURRENTLY MAKING west 1.Your pen is your pen 2.Deep cleaning offices 3.Enhanced signing areas 4.Health screening questionnaire 5.Signings 6.Closing offices to public and only principals attending signings 17. COMPONENTS OF THE PLAN west 1.Things you’re already doing 2.Things you’re going to start doing 3.Things your clients will need to do 4.Contingencies 18. THINGS YOU’RE ALREADY DOING 19. west YOUR PAPERLESS STRATEGY 20. west YOUR LISTING MARKETING 21. west YOUR BUYER PROCESS 1.Giving a great search tool 2.Encouraging a drive by before showings 3.Using google street view 4.??? 22. THINGS YOUR GOING TO START DOING 23. west CLIENT INTERACTION 24. west CLIENT INTERACTION: ZOOM CALLS 25. west CLIENT INTERACTION: FACETIME IG VIDEO CHAT FB MESSANGER 26. west CLIENT INTERACTION: BOMB BOMB 27. BUYER PROCESS 28. west BUYER PROCESS: NO TOUCH POLICY 29. west BUYER PROCESS: CLEAN SHOWINGS 30. west BUYER PROCESS: HEALTH QUESTIONS 31. west BUYER PROCESS: LIVE DIGITAL TOURS 32. west BUYER PROCESS: COMMUNICATION 33. LISTING PROCESS 34. west LISTING PROCESS: CLEAN SHOWINGS ONLY • Turn on all lights • Open cabinet doors • Open room doors • Have soap at every sink • Have rubber gloves available • Have hand sanitizer if possible 35. west LISTING PROCESS: 3D TOURS 36. west LISTING PROCESS: FLOOR PLANS 37. west LISTING PROCESS: NO FLYERS 38. west LISTING PROCESS: SUBJECT TO INTERIOR INSPECTION 39. west LISTING PROCESS: VIRTUAL OPEN HOUSE 40. PAST CLIENT PROCESS CREATING COMMUNITY 41. west PAST CLIENTS: DELIVERY 42. west PAST CLIENTS: FACEBOOK WATCH PARTIES 43. west PAST CLIENTS: RESTAURANT SUPPORT EVENT 44. west PAST CLIENTS: HUMANE SOCIETY 45. west IN SUMMARY 46. Why do we need a plan? CONNECT themoderndayagent.com/aaron-stelle 47. THANK YOU! |
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| Posted by : peter88 | Post date : 2020-03-25 14:25 | ||
| Category : Real Estate | Views : 471 | ||
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