DIGITAL MEDIA
Posted by tahir
from the Internet category at
12 Nov 2024 01:08:03 pm.
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It involves creating audio, video, websites, social media(WhatsApp, Instagram,
Facebook, etc.), and their applications using the Internet and various electronic
gadgets( computers, smartphones, digital cameras). These electronic gadgets can help
design and transmit/receive digital media platforms like Facebook, WhatsApp,
Instagram, and Twitter.
Today, digital media takes on many forms, from software and digital imaging to audio
and video, video games, webpages, websites, social media platforms, and digital
databases. Its primary purpose is to disseminate information and actively engage with
a broad audience, fostering interaction and feedback.
IMPORTANCE AND ROLE OF DIGITAL MEDIA: Digital media plays a crucial
role in today's interconnected world, serving as a powerful tool for communication,
information dissemination, and audience engagement.
Digital media plays a crucial role in today's interconnected world, serving as a
powerful tool for communication, information dissemination, and audience
engagement.
Digital transformation can significantly improve a business's efficiency by automating
manual processes, reducing errors, and improving productivity. For example,
adopting cloud-based solutions can enable employees to access data and collaborate
more efficiently from anywhere worldwide. Freelancing is the best example of a
software developer working more effectively/efficiently worldwide.
It is an electronic media that can be stored, accessed, and manipulated using a
computer to access social media platforms, websites, digital marketing, and
advertisements. Anyone can access it through digital devices such as computers,
tablets, smartphones, etc.
Digital media has become increasingly important as one of the foundations of our
information-driven society. It allows us to stay informed, entertained, and connected
daily.
ADVANTAGES
It has three main advantages,i.e
1- People can create and distribute their media content.
2- It is empowering individuals to share their perspective and creativity.
3- The end product can be delivered in real time, enabling us instant access to
information and updates.
Learning digital media can lead to webpage design, creative content development
(images, ads, audio/video content, animations, web development, etc.), and the ability
to code and design websites using HTML, CSS, JavaScript, etc.
Important Characteristics OF Digital Media:
(a) Flexibility (b) Low cost
Flexibility means digital media are more easily copied, shared, and edited than analog
media.
Anyone can do it at a negligible cost.
TYPES OF DIGITAL MEDIA:
There are three main types of digital media,
1- Owned Media
2- Paid media
3- Earned media
Each plays a role in managing a brand's perceptions and customer interactions.
Owned Media:- It refers to the digital assets that you control and own. These are
your online properties, where you have complete control over the content andmessaging. These include your site, blog/vlog, emails, newsletters, and social media
profiles. It is where you can showcase your brand's personality, values, and offerings
without external interference. As you own it, you can tailor the content precisely to
your audience's preferences, enhancing your brand's credibility.
Paid Media involves paying to promote your content or brand on external platforms.
This includes digital ads, sponsored content, and pay-per-click campaigns. Paid media
is an effective way to reach a broader audience and drive people/traffic to your owned
media.
This Media is more critical when you need to ramp up your visibility fast on digital
media. In this media, you can ensure your message spreads widely to people at the
right time by targeting specific demographics, interests, and behaviors/attitudes. For
example, you are going to introduce new products into the market or enter uncharted
territories to enhance brand recognition.
Earned Media is used for exposure when a brand gains through word of mouth,
mentions, shares, and reviews. Unlike owned and paid media, you don't control
earned media, making it one of the most trusted types of digital media, like press
coverage, social media shares, customer reviews, and influencer endorsements.
Earned media is far more powerful as it comes from third parties, making it more
credible than owned and paid media. It increases your brand's worth and reputation as
customers share positive reviews or an influencer endorses your brand. Earned media
results from the effective use of owned and paid media strategies. As you can control
earned media, you can influence it by delivering exceptional products/content or
services and engaging with your audience.
CONCLUSION:
With an extensive knowledge of digital media and its various kinds and their
interaction with one another, you can empower yourself to build an effective and
efficient digital strategy through which you can explicitly present your brand as you
perceive it and engage your audience, hence maximizing your online presence,
building trust and business goodwill, and driving your business's growth.
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