Why Should You Always Let a Professional Agency Perform an SEO Audit for Your Website?
Posted by Sofia Levine
from the General category at
09 Aug 2024 11:08:59 am.
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An SEO audit is an essential part of the search engine optimization process. It helps professionals collect all the information they need about a targeted website. They can then use the data collected to create strategies that have maximum effectiveness. At the same time, they can find all the problems that may cause the site to lose rankings and develop solutions to solve them.
In this article, you will find out the top reasons why you need to let a reliable and professional SEO agency perform the audits of your website. As you will see, this process can be very complex, and you will require a lot of time, effort, and resources if you want to collect all the information. At the same time, if you are not a professional in this field yourself, it will be challenging to get the same level of results.
Professional Agencies Have the Best Tools Required for an SEO Audit
The first reason why agencies are best suited to perform the SEO audit for your site is the set of tools they are using for this process. You can find a lot of software online that can be used for SEO, but most of the options are just mediocre. On the other hand, the best alternatives will cost you a lot of money.
If you are not an SEO professional and don’t plan to use such tools for other purposes, then it’s not worth buying them. On the other hand, if you decide to perform the audit without the best tools, then it will be challenging to get all the data you need, and the accuracy may also drop.
For these reasons, it’s best to let a professional agency that is already equipped with the best tools take care of this SEO process for you. They will collect everything and prepare a report that will also provide insight into what’s to be done to get your rankings up. Some top agencies may even offer you with a personalized SEO plan that fits your website’s needs perfectly.
You Can Save the Time Required to Learn How to Perform an SEO Audit
As mentioned, performing an SEO audit is a very complex task, and it will be tough for you to accomplish it perfectly if you are not a professional. Even the simplest audit will require you to understand a lot about SEO, how to search for potential problems, and what the right solutions for each issue that could appear are.
If you have no experience with SEO, then you should be prepared to learn for weeks, and the quality of the first few audits will not be the best. In many cases, you will not find all the issues, and you will need to redo the audit quite often until all the short-term problems are solved. The pro of this method is that you can spend your time instead of money.
On the other hand, wouldn’t you make more money in the time used for the audit? At the same time, the potential growth of your site won’t be as high if there are still issues that remain unsolved. So, the development of your business will be limited.
You Can Find Many Agencies That Provide a Free Audit to Potential Clients
The best thing is that you can find many agencies that are willing to provide potential clients with a free audit. You may wonder why they would spend so much time and work on this. Well, for professionals who use the best tools, this process requires much less time and effort. Moreover, their experience will maximize their efficiency even more.
On the other hand, spending a few hours with potential clients who seem really interested in using SEO and showcasing their capability is one of the best methods to convince them of the quality of their services. As a result, if the potential client decides to use other professional SEO services, the agency will most likely be the first choice.
You can also make use of this opportunity! Even if you don’t want to use professional SEO services, you can still make use of the free audits to make your work easier. At the same time, you can get an idea of how helpful an agency can be, and if you decide to outsource the whole SEO process, you will be able to find top professionals quickly.
Types of Professional SEO Audits That Agencies Can Provide for You
Traditionally, SEO can be separated into three parts. Each one is a category of factors that require similar skills from a professional. They are the technical, on-site, and off-site SEO. Agencies tend to adapt their services based on these categorizations because they make their work more effective and efficient. At the same time, the SEO audit services that you will find can also be separated.
- Technical SEO audit. This type of audit covers all the factors that affect the experience of your site visitors through the structure and back-end of the site. A few common examples would be the loading speed of the pages, the mobile adaptability, and even the link workability. A reliable agency will help you check every factor and provide you with a list that includes all the issues and potential solutions.
- On-website SEO audit. As the name implies, this covers everything on your website that’s not technical. It will cover mainly the content used on your site. For example, the quality, keyword integration, quantity, and even the design and surfing flow of the site.
- Off-site. Most of the time, this will include a backlink analysis that will reveal all the links that redirect to your site on the Internet. Based on the quantity and quality, a professional will be able to determine whether you need to work more on this.
- Full website audit. As the name implies, this type of audit covers everything. It is also the most difficult to perform, and very few agencies are willing to provide this service for free to non-clients. Yet, you can still find a few reliable ones from which you can choose.
Tags: SEO audit
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