Branded Mats in Africa

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Posted by teri24 from the Marketing category at 02 Jun 2024 12:19:08 pm.
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Branded mats are an effective marketing tool used by businesses across various industries in Africa to enhance brand visibility and create a professional atmosphere in commercial spaces. These mats typically feature a company's logo, slogan, or other branding elements and are placed at entrances, reception areas, or other high-traffic locations.
Uses and Benefits of Branded Mats in Africa

  1. Brand Visibility: Branded mats serve as a constant reminder of a business's presence to customers and clients. By placing them in strategic locations, companies can ensure that their branding is seen frequently.

  2. Professional Appearance: High-quality branded mats contribute to a polished and professional look in offices, retail stores, hotels, and other commercial spaces. This can help to create a positive first impression.

  3. Marketing Tool: These mats can be part of a larger marketing strategy, reinforcing brand identity and making the company more memorable to visitors and potential customers.

  4. Safety and Cleanliness: Besides their promotional benefits, mats help keep floors clean by trapping dirt and moisture, which can reduce slip-and-fall accidents and maintain a hygienic environment.
Popular Types of Branded Mats in Africa

  1. Entrance Mats: Placed at the entrance of a building, these mats are designed to trap dirt and moisture from footwear, while prominently displaying the brand's logo.

  2. Floor Mats: Used in various parts of a building, such as lobbies, hallways, and reception areas, these mats help maintain cleanliness and provide branding opportunities.

  3. Event Mats: Customized mats for events, trade shows, and exhibitions can help businesses stand out and attract more attention to their booths or stands.
Industries Utilizing Branded Mats in Africa

  1. Hospitality: Hotels and restaurants often use branded mats to welcome guests and reinforce their brand identity.

  2. Retail: Stores use branded mats to create a welcoming entrance and promote their brand to customers.

  3. Corporate Offices: Companies use branded mats in reception areas to create a professional image and promote their brand to visitors.

  4. Banks and Financial Institutions: Branded mats in banks help maintain a clean environment while reinforcing the bank’s branding.
Customization and Manufacturing
Branded mats can be customized in various sizes, shapes, and colors to match a company's branding guidelines. Advanced printing technologies allow for high-quality reproduction of logos and other design elements. Manufacturers in Africa offer a range of options, including durable materials that can withstand heavy foot traffic and harsh weather conditions.
Leading Providers of
Branded Mats in Africa
Several companies specialize in manufacturing and supplying branded mats across the African continent. These companies offer a variety of mat types and customization options to suit different business needs. Some notable providers include:
  • Matco Solutions: Known for high-quality custom floor mats for various industries.
  • Berber Point: Offers durable and customizable entrance mats.
  • Mats Africa: Provides a wide range of branded mats for commercial and industrial use.

In conclusion, branded mats are a versatile and effective branding tool for businesses in Africa. They not only enhance brand visibility and create a professional image but also contribute to a clean and safe environment in commercial spaces
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