It’s also believed that this year17
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26 Jul 2023 02:00:21 am.
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Trent Alexander-Arnold in 16;FIFA 2217;. Credit: EA
“They are ready to move on, they have another name lined up [30;] We should hear about it here pretty soon,†Grubb added of EA. VGC’s sources have also indicated that this year17;s EA football title may be called FIFA 23 before the name changes, as the license expires after the Qatar World Cup.
It’s also believed that this year17;s title will include both a men17;s and women’s World Cup, which VGC says could add “credence to the possibility [EA] will use the FIFA name one last time.â€
In October of last year, EA said it was reviewing its “naming rights agreement with FIFA†after the release of FIFA 22. It was then reported that FIFA was seeking over double what it receives from EA for the brand, estimated to be around £133million ($150million).
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Earlier in the year, anonymous comments suggested that EA CEO Andrew Wilson said in an internal meeting that EA has been “impeded†by the FIFA branding. Wilson added that the only value the games get in a non-World Cup year is “four letters on the front of the boxâ€.
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