Know everything about Drip Marketing
Posted by officeseo
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24 Nov 2022 11:14:32 am.
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The success of any email marketing campaign depends on your ability to maintain the interest of your readers while also growing your mailing list. An email drip campaign is a great tool for reaching this goal.
What is a drip campaign in email marketing?
Drip campaigns (also known as drip marketing campaigns and automated email marketing campaigns) are a sequence of sequentially sent marketing emails designed to nudge prospects and customers closer to a desired action. Drip campaigns are so named because they "drip" useful information, updates, goods, and alerts to email recipients over time.
Example
Drip campaigns in email marketing are entirely hands-off; emails are delivered at predetermined intervals or in response to user activities (or inactions). If a user signs up for an email list, they will get a welcome message immediately, and then weekly reminders on Mondays for the next 10 weeks. Alternatively, a drip campaign may be useful for informing prospects about the advantages of upgrading after they have visited a product upgrade post-click landing page many times but have yet to make a purchase.
Drip campaigns' primary goal is to move subscribers farther up the conversion funnel by providing them with relevant content at the right moment.
Charts for drip marketing campaigns may be as simple or complex as the campaign's creator desires, with as many or as few iterations and branches as desired.
Email drip programs are unique because they:
Automate message sending based on events and user actions.
Send just the kinds of emails for which your subscribers signed up.
Get more individuals to join up while decreasing the likelihood that any of them will quit.
There are an array of advantages that come with drip marketing programs.
Major advantages of automated email campaigns
Accurate segmentation increases profits.
In one email campaign, you may use drip marketing to entice potential consumers, educate and qualify leads, and thank existing patrons. Reaching the right people at the right moments requires identifying, categorising, and communicating with distinct user groups.
Additionally, a trusting relationship with an audience may be established via a segmented email drip campaign. Instead of sending the same email campaign to everyone on your mailing list, you may segment your audience and target them more effectively. It's easier to make an emotional connection with your recipients when the emails you send are specific to their interests.
A greater conversion rate and fewer unsubscribes are the end result of this. Sending segmented drip emails has been shown to increase income by 18 times.
More participation with less exertion
Increased participation is one reason why drip programs are more profitable than other types of email marketing. The click-through rate for drip email campaigns is 119% higher than that of conventional email marketing, which is impressive given the low level of work required.
To begin, you may save time and effort in pique prospects' attention by giving them relevant content ahead of time. If you can move prospects through the sales funnel more rapidly because they are already interested, you can reduce the length of the sales cycle. Saving time and effort spent attempting to get in touch with unresponsive site visitors is another benefit of a well-executed drip email campaign.
Second, automated systems make it so you may let drip emails go without checking on them. Team members in charge of marketing don't have to spend too much time on email creation and distribution (though they should still do so, as we'll discuss below). In light of the fact that combining marketing automation with an email marketing drip campaign may increase sales prospects by 20%, this is excellent news.
Constant communication ensures that the topic never fades from memory
When properly executed, a drip email marketing campaign may act as a two-way dialogue with your subscribers, with each subsequent email expanding on the one before it. This not only keeps your brand in their minds, but also fosters trust. Sending out updates on a consistent basis demonstrates to your customers that you are committed to exceeding their expectations.
Drip campaigns in email: few instances
If your goal is to reach specific audiences with specific information in the hopes of converting those audiences into paying customers, you may want to try out a few different approaches.
To which I extend a warm welcome, through email
New subscribers will be introduced to your brand right away with the help of welcome drips. As such, they may help you create a good first impression and show that you're not just out for the money.
A "Hi, great to meet you!" greeting is all that's needed in a welcome email, but you may also utilize the opportunity to promote some of your staple material. Promote your most current blog posts or your most important information by email to everybody who has subscribed to your site. These may also be used to send a discount as a thank you for signing up.
Welcome messages
In the long run, onboarding letters help convert trial users into paying customers by teaching and nurturing them over time. They've already taken the first step by signing up for a free trial; now it's your turn to give them the full rundown on what they're getting, how it will solve their issue, and why you're the best option out there.
Your onboarding emails should have a single, obvious CTA, much as your post-click landing sites. People are less inclined to take action if they have a plethora of options to choose from.
Emails to re-engage with an audience
These are perfect for re-engaging with dormant leads. Re-engagement emails are a great way to pique the attention of subscribers who have stopped reading or clicking through your
emails.
When a customer is no longer interested in your brand, it is OK to provide them the option to unsubscribe or terminate their account. You won't build a positive reputation by wasting people's time.
Emails sent to customers whose carts have been abandoned
The majority of online shoppers eventually abandon their carts, but it is possible to re-engage them by sending them a series of emails that remind them of the items they almost purchased, verify that the products are still in stock, and perhaps even include a coupon code to encourage them to complete the transaction.
With the help of persuasive abandoned cart emails, 72% of consumers who leave a product in the shopping process end up buying it again within 24 hours.
Emails of verification
It's important to keep sending drip emails even after a transaction has been made. Setting up an automated "thank you" message to send to customers right after they make a purchase is still a viable option.
If you want your customers to continue interacting with your brand after the sale is complete. So many companies include a link to additional action in the confirmation message.
Wrapping It Up
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